Turning broadcasts
into breakthroughs

Situational context

The client sought to enhance their Enterprise Omni channel Notification System (EONS) to meet growing customer demands for real-time, personalized communications. They needed a robust platform that could handle millions of simultaneous messages while maintaining high performance and security standards. Their requirements included:

• Development of a broadcast messaging system capable of real-time message delivery based on customer activity.
• Integration with existing customer relationship management systems.
• Support for multiple communication channels with seamless continuity.
• Implementation of advanced analytics for campaign tracking.
• Enhanced security and authentication measures.
• High scalability to support growing message volumes.
  

Key challenges

Enterprise communication systems face increasingly complex demands in today's digital landscape. Our initial assessment revealed several critical challenges that needed to be addressed to ensure project success. These challenges required innovative solutions across multiple technical domains.

1. System integration and performance
   • Complex integration requirements with existing EONS and customer databases.
   • Need to ensure real-time message delivery at massive scale.
   • Performance and latency issues during high-volume messaging periods.
   • Data quality issues affecting segmentation and personalization.
     
2. Technical infrastructure
   
   • Requirement to handle millions of simultaneous messages across multiple channels.
   • Need for compatibility across different telecommunication providers.
   • Infrastructure scalability to manage growing customer demands.
   • Migration challenges from legacy systems.
     
3. Security and authentication
   
   • Implementation of secure authentication systems.
   • Need for centralized user management.
   • Compliance with data privacy regulations.
     

Our solution

Our team developed a comprehensive approach to address both immediate needs and future scalability requirements. We designed and implemented solutions that would transform the client's communication capabilities while ensuring minimal disruption to existing operations.

1. Communication platform enhancement
   
   • Developed real-time message delivery systems with optimized scheduling algorithms.
   • Created intuitive interfaces for campaign creation and management.
   • Integrated advanced load balancing techniques for high-traffic periods.
2. Authentication and security implementation
   
   • Deployed Azure SAML authentication for centralized user management.
   • Created comprehensive documentation for security implementations.
   • Established secure protocols for data handling and transmission.
   • Implemented role-based access control systems.
3. Performance optimization
   
   • Developed a robust performance testing framework.
   • Implemented data cleansing processes for improved customer segmentation.
   • Optimized infrastructure using scalable cloud-based solutions.
   • Established partnerships with multiple voice service providers for reliable delivery.
     

Results

The implementation of our solutions delivered significant improvements across all key performance indicators. The enhanced platform demonstrated remarkable capabilities in handling high-volume communications while maintaining security and reliability standards.

1. Performance improvements
   
   • Implemented robust performance testing frameworks that validated the platform's ability to process millions of concurrent messages across multiple communication channels (SMS, email, voice, and push notifications) while maintaining system stability.
   • Reduced campaign response times from several hours to under a few minutes.
   • Achieved seamless message delivery across all communication channels.
   • Maintained consistent performance during high-volume periods.
2. Business impact
   
   • Achieved 35% increase in customer engagement through targeted messaging.
   • Realized 20% boost in sales during promotional campaigns.
   • Improved customer retention by 15%.
   • Enhanced campaign tracking with detailed analytics on message performance.
3. Operational efficiency
   
   • Streamlined user management through single-point authentication.
   • Received positive client feedback on documentation and implementation.
   • Simplified deployment processes for multiple clients.
   • Improved system reliability and reduced maintenance requirements.
     

Looking forward

The successful implementation of the enhanced EONS platform has positioned the client for continued growth and innovation in customer communications. Their partnership with Saguna Consulting demonstrates the potential for transformative impact when combining technical expertise with innovative communication solutions. As customer communication needs continue to evolve, the enhanced platform provides a solid foundation for future growth and adaptation to new market demands.